3-7
September 1999
LUMIERE PARIS
Nord Villepinte
In
january 1998, Miller Freeman, the show's organiser, launched the
new formula of LUMIERE PARIS. Based on its experience, which made
them a world leader in the organisation of trade shows, Miller
Freeman carried out a total overhaul of the strategy for Lumiere
Paris, renewing the image and above all making large investments
in communication and direct marketing, and in particular :
Operations
of an international dimension carried out in common with the Lighting
Show and the trade press have brought about an increase in the
number of international buyers.
Highly
intense promotional operations on shows belonging to the Miller
Freeman Group including Batimat, Equip'Hotel and Maison &
Objet have resulted in a significant increase in the number of
decision specifiers. A show that has become revitalized ! attracted
more and more highly motivated professionals, especially from
abroad.
We will give it a try...